Men generally live a more active lifestyle than women, playing or working under the heat of the sun. They are, therefore, at a higher risk of developing skin-related complications compared to women. They should be more eager to apply sunscreen all over their face and body. However, in reality, the opposite is true.
Men’s relationship with sunblock is bittersweet. They are stubborn to use the product, though they badly need it. Their steadfast refusal may be due to masculinity concerns or the lack of patience and care in slathering products on the skin every so often. The challenge now is to convince them to wear the much-needed sun protection continuously. Here are three easy tips to convince men to use sunscreen.
Tip 1: Highlight the health risks
Doctors agree that the risk of developing melanoma, the deadliest type of skin cancer, is high for men who do not wear sunblock. Melanoma is caused by cell damage due to the harmful UV rays of the sun. It is also possible for cell damage to occur in tanning beds due to radiation. By stressing the worst possible health outcomes of not wearing sunblock, you can create a wake-up call for men. One can always argue with them that the 5 minutes they spend on applying sunblock is a little sacrifice for the avoidance of a lifetime of cancer-related pain. Sunscreens are precautionary measures and as proven over time, prevention is always better than a cure.
Tip 2: Explain the costs
Besides physical health risks, there are social costs of failure to wear sunblock that men ought to know. Exposure to the sun hastens skin aging. With the rise in temperature recently, it can even lead to intense sunburns. Damaged skin and premature skin aging affect one’s appearance and work performance. This may have a negative spiral effect on your confidence to socialize and deliver results. Say, if your job requires meeting clients or working outdoors, then you may have to postpone activities until you get your skin fixed. Men shouldn’t wait for the worst to come before they start caring for their skin.
Tip 3: Recommend products that work
Men sometimes feel that they waste time in spreading sunblock over their body because the benefit is not immediately felt. Athletes who train hard outdoors may not opt to buy the best sports sunscreen advertised in the market because it is heavy in texture and sticky. Those who work in the corporate setting, exposed to air-conditioned rooms 8 to 10 hours daily, may complain about dry skin even after putting on sunblock. So, in essence, what do we look for in a sunblock for men?
First, it has to have SPF 30. Second, it needs to be designed specifically for men as their skin is thicker, oilier, and tougher than that of the women because of testosterone. Third and last, it has to contain moisturizer to retain skin moisture. To convince men to address their excuses and concerns, find a brand like Jacket Sunscreen with the right formula that offers all three benefits. Otherwise, they won’t be convinced to even touch a bottle of a sunblock despite your effort of highlighting the health risks and social costs.